Project Details
Steam Station App
RoleSenior UX Designer
Overview
Steam Station is a mobile application that connects individuals with nearby laundries. It enables users to schedule laundry pickups and deliveries through a seamless digital experience.
My Role
Leading a full UX and UI redesign of the app, rethinking the experience from the ground up to improve usability, visual identity, and service discoverability.
UX Research
- Conducted user interviews to understand pain points with the existing app
- Performed heuristic evaluation of the original experience
- Analyzed user behavior to identify drop-off points in key flows
- Mapped user journeys to surface friction before redesign
Key Contributions
- Redefined user journeys for scheduling pickups and deliveries
- Created detailed wireframes covering all key flows
- Selected a new color palette aligned with the brand direction
- Established a consistent design system to unify the visual identity
- Streamlined flows to reduce friction and improve task completion
Tools & Technologies
- Figma (wireframes, UI design, design system)
- Miro DXP (user journey mapping, redesign planning)
- Adobe Illustrator (brand assets, color palette exploration)
- AI image generation tools (concept visuals)