Project Details
Markabati Platform
RoleSenior UX Designer
Overview
Markabati is a digital platform that allows citizens to view their annual vehicle fee details and submit objections when needed. It prioritizes clarity, accessibility, and a consistent experience across devices.
My Role
Leading the UX design, focusing on the inquiry and objection submission journeys, with an emphasis on usability, accessibility standards, and cross-device responsiveness.
UX Research
- Performed heuristic evaluation of the inquiry and objection flows
- Analyzed user behavior to identify friction points in service journeys
- Conducted usability testing to validate accessibility improvements
- Evaluated cross-device experience to ensure consistency
Key Contributions
- Optimized the vehicle fee inquiry and objection submission flows
- Reduced friction across key user journeys
- Improved accessibility to serve a broad range of users
- Ensured a fully responsive experience across device types
Tools & Technologies
- Figma (wireframes, prototypes, UI design)
- Miro DXP (journey mapping, flow analysis)
- Microsoft Clarity (user behavior tracking)