Project Details
Sukuk & Estadel
RoleSenior UX Designer
Overview
Sukuk is a platform that enables users to browse and purchase land plots through an intuitive digital experience. Estadel is a second branded version of the same platform with a different visual identity but the same core functionality. Both were delivered under one unified UX approach.
My Role
Leading the UX design for both platforms, developing prototypes, and contributing to the shared design system that served as the foundation for both branded versions.
UX Research
- Conducted user interviews to understand land browsing and purchase expectations
- Developed and tested interactive prototypes with stakeholders
- Performed heuristic evaluation to ensure consistency across both branded versions
Key Contributions
- Led UX design for Sukuk, covering browsing and purchase flows
- Developed interactive prototypes for testing and stakeholder review
- Built and maintained the design system used across both platforms
- Designed Estadel as a distinct branded version sharing the same UX foundation
Tools & Technologies
- Figma (wireframes, prototypes, design system)
- Adobe Illustrator (visual identity assets for Estadel)
- Miro DXP (journey mapping, design planning)